Chompers & Whiskits
(Packaging Design, Identity Design)
Chompers and Whiskits focuses on creating playful, imaginative packaging for pet treats and toys. Inspired by the joy pets bring to our lives, this project celebrates the bond between pets and their owners through fun, vibrant designs that reflect quality and care while taking on a Trader Joe’s Rebrand.
01. Logomark
The new logo modernizes Trader Joe’s with a cuter, playful design, softer shapes, and a welcoming feel, enhancing its charm and community connection.
09. Graphic Application
02. Packaging Concept
The packaging unfolds from the top for easy access to treats, while the toy features a handle and reveals a surprise inside. Made from eco friendly materials, it’s a sustainable alternative.
03. Advertisement
04. Activation
07. Web Design
The color palette for this project was carefully chosen to break away from generic, washed out tones and embrace bold, energetic colors that stand out. Inspired by the vibrancy often seen in toy brands.
Chompers™ and Whiskits™ come in two sizes, tailored for adult and young pets, ensuring the perfect treat for every dog and cat.
The typography combines Rawles to match the packaging's monsterious, playful vibe and Gilroy for bold yet cute headers that grab attention. Gill Sans complements Gilroy perfectly, adding a clean, balanced touch to the overall design.
The display stand mimics the packaging with a playful pet face, creating a welcoming and sweet feel that draws attention. The marketing truck extends the brand experience with a vibrant, interactive design, bringing Chompers and Whiskits directly to pet lovers in their communities.
05. Poster Activation
06. Staff ID
08. Fearless Flyer
As part of the activation to promote the new product, staff will wear fun nametags introducing themselves and their pets, adding a personal and playful touch to the experience.
I created a custom Trader Joe’s Fearless Flyer just for Chompers and Whiskits, featuring hand drawn elements that reappear throughout the design to promote the new product.