GoPro: Rebrand
(Identity Design, Motion Design, Spatial Design)
GoPro AI merges advanced editing with a versatile, sustainable design to effortlessly capture life. The foldable "GP" logo embodies storytelling, innovation, and community, redefining GoPro for a broader audience through accessible creativity.
01. Logo
The foldable "GP" logo symbolizes storytelling, AI driven creativity, and framing life’s moments with ease. Just like folding a piece of paper.
02. Advertisement
The campaign highlights how effortlessly GoPro captures life, inspiring creativity everywhere. Press conferences to show the new features of the updated cameras.
02. Screens
03. Website Design
GoPro’s new look is modern and welcoming, with interactive kinetic typography that animates on hover for a dynamic experience.
04. Render
The interface feels like a digital sky, connecting moments like stars. AI powered tools simplify editing and sharing, fostering creativity in the GoPro community.
05. Social Media, App, & Lock Screen
GoPro's new social media experience takes inspiration from the constellation look, creating a visually captivating and interactive platform where users can explore and share their adventures.
06. Applications
07. Spatial
An immersive experience where visitors can test GoPro’s AI powered features, join live demos, and capture adventures in real time with simulated locations.
Hosted at by GoPro & REI. it’s all about making creativity effortless. Including a shop for both cameras and clothing from GoPro & REI.
08. Staff ID & Uniform
09. Brochure
10. Graphic Elements / Color Choice
11. Miscellaneous
GoPro AI merges precision and play with digital grids, wireframes, and folds for effortless capture. Hyper Electric Blue drives AI energy, balanced by Cool Grey, White, and Black for a modern identity.
