Creating a collaborative approach to branding by integrating brand identity, sketch modeling, and motion posters.
The objective of this project was to merge two established brands to create a collaborative brand with a mission to improve the world and raise awareness for positive change. The selected brands were Hyundai electric cars and Coalition for Clean Air. By combining their expertise, Hyundai's excellent electric vehicles contribute to the fight against air pollution. The main goal is to promote awareness of the impact of air pollution through a pop up exhibition. The exhibition features interactive touch screens showcasing the effects of pollution and ways we can make a difference, emphasizing the benefits of clean breathing and more. In addition to a sketch model, we developed eight promotional posters, three motion posters, and an Instagram identity, all aimed at effectively promoting and raising awareness about the brand.
Sketch Model
Social Media
The Instagram presence serves as a dynamic platform to extend the reach of our collaborative brand and engage with a wider audience. Through captivating visuals, compelling storytelling, and interactive content, we harness the power of social media to spread awareness about the impacts of air pollution and inspire positive change.
The intentional choice to host the pop up exhibition in an outdoor setting, surrounded by transparent glass, further reinforces our commitment to clean air. By immersing visitors in an open air environment, we symbolize the importance of embracing nature and the significance of preserving our environment for future generations. The transparent glass design allows for a seamless integration of the exhibition with the surrounding natural landscape, while also emphasizing the connection between clean air and a sustainable future.
This model was assembled using laser cut MBF and clear acrylic components. The spatial layout was designed in Illustrator, ensuring that the graphics were precisely aligned with the pieces, making easier trimming of the prints.