Hyundai x Clean Air Coalition
(Brand Design, Spatial Branding Design)
This project merges Hyundai electric cars and the Coalition for Clean Air to raise awareness about air pollution. A pop up exhibition with interactive screens highlights pollution’s effects and solutions, promoting clean air. Along with posters, motion graphics, and an Instagram identity to support the campaign.
01: Poster Series
02: Sketch Model
The outdoor pop up exhibition, surrounded by transparent glass, reinforces the commitment to clean air and a sustainable future. The design integrates seamlessly with nature, emphasizing the connection between clean air and preservation. Interactive touch screens let visitors explore Hyundai's electric cars, learn about pollution, and discover ways to protect the environment.
03: Social Media
The Instagram presence serves as a dynamic platform to extend the reach of our collaborative brand and engage with a wider audience. Through captivating visuals, compelling storytelling, and interactive content, we harness the power of social media to spread awareness about the impacts of air pollution and inspire positive change.
