Hydrolite: Electrolyte Beverage
A visually appealing electrolyte beverage that not only replenishes but also offers a refreshing taste. The beverage comes in a clear, translucent bottle, showcasing its vibrant natural colors for a fresh and energetic feel. Unlike traditional electrolyte drinks, often associated with a medicinal appearance, our design aims to eliminate those negative connotations. Inspired by popular hydrating drinks like coconut water, our goal is to make electrolyte beverages more enticing and enjoyable.
To enhance user experience, I introduced a unique design that allows users to freshly mix the electrolyte beverage on demand, ensuring maximum potency. The inclusion of a test tube with electrons adds a touch of novelty and fun. This approach draws inspiration from historical electrolyte beverages like "Ceralyte," developed during WWII to treat dehydrated soldiers. By combining functionality with an appealing design, we aim to redefine the perception of electrolyte drinks and make them a desirable choice for hydration.
3D Rendering of Hydrolite
Process
To create the fluid abstract patterns visible on the back label, I employed liquid acrylics swirled in a pan and captured the imagery using a Canon lens mounted on a tripod.
The fluid shots were subsequently enhanced using Adobe Lightroom to intensify their vibrant and exquisite colors. The project display panels were crafted in Illustrator, with each flavor assigned a distinctive scientific designation.
Secondary packaging was also implied in the shape of a 4 pack carry box. This was crated in Illustrator and precisely cut using the Konsberg table.